I always like to put up a little note after a promo to let folk know what’s working and what’s not.
Ereader News Today has always been good to me. I have sold between 100 and 400 books each time I have done a promo with them. I have done four promos.
A few things have changed since my last promo in July:
The way Ereader News Today works, they post to their site, which only brings a few sales, then the books get posted to their Facebook followers of which they have nearly half a million. That’s when the real sales start kicking in.
For one thing, Facebook has started limiting newsfeeds to those people who “like” or “comment” on posts frequently. Others remain in the background unless you visit their page. You’ll not see everything from pages you have “liked” unless you respond to the posts regularly.
So those half a million followers from ENT are a dribble compared to what they used to be. That’s why ENT is begging people to “like” or “comment” on their posts all the time. They want to be seen.
The other thing is Kindle Unlimited. And not JUST Kindle unlimited. There are quadzillion little sites posting free and bargain books all over the net. Kindle Unlimited has taken a significant number of folk who are regular readers and given them an opportunity to keep plenty of books on hand, so those people aren’t browsing for books in other places so much anymore.
Bottom line: This promo fared worse than any I have done in the year I have been doing them.
Though I managed to get onto three best sellers lists, I only sold 44 books on that first day. That was a shock. I have sold that many before just moving the book to 99 cents without doing ENT.
Yesterday, I moved 7 books with the Read Tuesday promo going on. So, just over 50 for the two days.
But, I sold books! I have new readers. Yay!!!
It would be wonderful if they all wrote a quick review!
Mildly disappointed in results though, I’d be lying if I didn’t admit that.
BTW, ENT is working on improving exposure. They have been posting on Facebook to all of their followers to join up for receiving promos directly to your inbox like BookBub does. Subscribers will get instant daily emails to tell them about books they might be interested in. If you are a reader, be sure to subscribe. I think, ultimately, they will be as formidable as BookBub and not nearly as expensive.
There is a new five star review on the page. Thanks for that! (Bit of a spoiler, but nice to know the reader liked the story.) Also, a very good example of how different readers take away different things from the writing.
Working quietly on a few new projects, and Naked Alliances is sitting still. I’m about halfway finished with the editing.
Red Clay and Roses will remain at 99 cents until Sunday, December 14th.